How We Decide Review: A Comprehensive Survey of Decision-Making
A colleague once remarked to me that certain academically-oriented books are so accessible, so fun to read, and so compelling that they are like “scientific candy.” Jonah Lehrer’s How We Decide certainly has the pith and the readability of such candy, but it also has a surprising depth of insight and careful structuring that set it apart.
He brings the science to the reader via understandable analogies and examples ranging from Tom Brady’s strengths as a quarterback to the Gulf War. Unlike other types of candy, Lehrer’s blend never is too simplistic, too one-dimensional, or too focused to be unable to step back and look at the big picture.
