Tag: Neuromarketing

Read posts about neuromarketing on Sentient Decision Science’s implicit market research blog.

Deeply Rooted: The Three Little Agrarians and the Big (Bad?) Agribusiness

Deeply Rooted: The Three Little Agrarians and the Big (Bad?) Agribusiness

A dairy farmer. A stockman. An organic farmer.
There, that’s it, that’s Deeply Rooted. If you choose to pick up this visual, emotional, well-written book by Lisa Hamilton, that’s what you’ll find. Perhaps her background as a photographer coupled with her writing experience produced a book that is more a series of three portraits than a structured narrative. There is no over-arching argument. No heart-wrenching tale of doomed polar bears. No imperatives for the reader about how they should live their lives.

Ecological Intelligence and GoodGuide: A Transparent Revolution

Ecological Intelligence and GoodGuide: A Transparent Revolution

The current environmental crisis is the biggest generational challenge that the world has ever faced.
You’ve undoubtedly read that before. The gravity and ubiquity of the statement have unfortunately made it cliché. If you’re liberal, you might be fed up with stonewall conservatives that don’t want to interfere with the economy to ensure the planet’s health as we move into an uncertain future. Those on the conservative side of the fence are likely tired of hearing about various legislation initiatives that would involve higher taxes, regulation, and restriction of freedom.

The Mind of the Market: A Wandering Odyssey

The Mind of the Market: A Wandering Odyssey

The Mind of the Market is deeply concerned with the expansive topic of evolution. The evolution of man, markets, social structures, and the intersection of all three. If Michael Shermer’s book were to be inserted into the same theme, it would be at the evolutionary stage of “primordial ooze.” This isn’t necessarily a bad thing; primordial ooze is full of nutrients, activity, and all those good things necessary for life, but it is also chaotic and disorienting, pushing and pulling you in different directions. But where this work falls in terms of utility for a general audience – and specifically one of marketers – is questionable.

I Would Like to Thank The Academy for Reminding Us That More is Not Better

I Would Like to Thank The Academy for Reminding Us That More is Not Better

It seems that the Academy of Motion Picture Arts and Sciences just fell into the same trap as the producers of The Bachelorette (See previous blog). According to The New York Times, “The Oscars just got a whole lot bigger.” Instead of the typical five nominees for best picture, the Academy recently announced that it […]

Contact us for more information about Sentient Decision Science and our groundbreaking research.