Read posts about neuromarketing on Sentient Decision Science’s implicit market research blog.
Sentient recently partnered with Crystal Deodorant to conduct a study about body odor. Not surprisingly, the results of this study show that people want to avoid bad body odor. What is surprising are the lengths people are willing to go to avoid bad body odor and how intimately it is tied to the sense of […]
At Sentient, we examine consumer associations with brands, including corporate and product brands as well as the brands of individual people. For example, Sentient used the Automatic Brand Association (ABA) methodology to reveal voters’ associations with presidential candidates before the 2008 election. The unconscious positive and negative associations with an individual’s brand has an impact […]
In the continued quest to find the marketing “silver bullet” in these recessionary times, there’s been a lot of talk about branding. And while marketers continue to discover that branding is not simply about logos, colors and visual cues, some pause at strategy and don’t get to the heart of the matter. The heart of […]
While consumer confidence is showing signs of an uptick, retailers are remaining cautiously optimistic for a decent holiday season. The National Retail Federation has projected holiday sales (sales made during November and December) will fall by a modest 1% this year. Clearly a projection in the upward direction would be preferable, but in these times, […]
I love Starbucks coffee. I’m a brand lover for sure – I make several stops per day for their delicious dark roasted coffees. But I’m not a fan of their latest taste test for their new instant coffee (VIA™) because it stacks the deck in favor of their new product. This morning I promptly walked […]