Read posts about neuromarketing on Sentient Decision Science’s implicit market research blog.
It’s fourth down with two yards to go. You’re facing the decision to punt the ball to Peyton Manning and Colts offense with a little over 2 minutes to play and giving your defense the chance to stop a touchdown drive, or to go for it and essentially end the game with a first down. […]
Sentient recently partnered with Schneider Associates and Information Resources, INC. (IRI) to conduct the eighth annual Most Memorable New Product Launch Survey. This year’s results found KFC’s grilled chicken at the top of the list, with 40 percent of consumers remembering this product launch. In fact, five of the top 10 most remembered new product […]
Take a moment and let your mind wander; inhale deeply, exhale, and find your neutral state. Now click play on the video below. You might want to turn down your speaker volume a little.
One might simply explain this as a conventional sibling relationship; the younger sibling almost always wants to do everything just like the older sibling. If this were the whole explanation, though, why would we be getting excited and happy too? Part of what’s happening for the little girl – and to a lesser degree, us, the almost-detached observer – is an explosion of activity in a group of nerves in the brain called “mirror neurons.”
Last week’s NYTimes Sunday Business section featured two articles on consumer irrationality (“Is There A Method In Cellphone Madness?”) and (“Paying A Price For the Thrill of the Hunt“) . As a firm that studies consumer psychology, and specifically the psychology of decision making, it’s interesting to see these topics making headlines. Part of our […]
The new Idaho Potato commercials featuring Denise Austin, health and fitness expert, attempt to cram a lot of brand messages into one ad. I counted at least 5 in one: 1) the origins of Idaho Potatoes; 2) the health benefits of Idaho Potatoes; 3) the taste of Idaho Potatoes; 4) the value of Idaho Potatoes; […]