Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.
It was early January, the second day of Winter term @ Middlebury College in VT. I was at a reception in an old building on campus with creaking hard-wood floors under my feet and a local micro-brew in my hand. I struck up a conversation with a fellow visiting faculty member. “What are you teaching this […]
Social media marketing is positioned as a true game-changer, yet questions swirl around who is being reached, what the actual impact is and how ROI can be measured. Sites such as Facebook, MySpace and, especially, Twitter allow marketers to access “real-time” trends and feedback. There are numerous advantages to using social media for market research and […]
Businessweek reported on the “The Rewards of Research” in a down economy in their February 9th issue on newsstands this week. A study of companies during the 2001 and 2002 economic downturn (with at least $100M market capitalization) revealed that those who increased R&D expenditures by 10% or more during those years outperformed the S&P 500 index […]
Our takeaways from the country’s top marketing execs, as heard at M-Planet 2009 in Orlando last week. We’d love to hear what you thought if you attended. What was the most important takeaway for your business? How did it change your outlook for marketing in 2009? Contribute to the conversation by commenting or sending […]