Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.
Nearly 40% larger than the next largest cruise ship, Royal Caribbean’s Oasis of the Seas left the shipyard in Finland this week en route for its new home in Florida. Five times larger than the Titanic, the $1.5 billion ship has seven neighborhoods, an ice rink, a small golf course and a 750-seat outdoor amphitheater. […]
At Sentient, we examine consumer associations with brands, including corporate and product brands as well as the brands of individual people. For example, Sentient used the Automatic Brand Association (ABA) methodology to reveal voters’ associations with presidential candidates before the 2008 election. The unconscious positive and negative associations with an individual’s brand has an impact […]
In the continued quest to find the marketing “silver bullet” in these recessionary times, there’s been a lot of talk about branding. And while marketers continue to discover that branding is not simply about logos, colors and visual cues, some pause at strategy and don’t get to the heart of the matter. The heart of […]
While consumer confidence is showing signs of an uptick, retailers are remaining cautiously optimistic for a decent holiday season. The National Retail Federation has projected holiday sales (sales made during November and December) will fall by a modest 1% this year. Clearly a projection in the upward direction would be preferable, but in these times, […]
I love Starbucks coffee. I’m a brand lover for sure – I make several stops per day for their delicious dark roasted coffees. But I’m not a fan of their latest taste test for their new instant coffee (VIA™) because it stacks the deck in favor of their new product. This morning I promptly walked […]