Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.
Sentient recently partnered with Schneider Associates and Information Resources, INC. (IRI) to conduct the eighth annual Most Memorable New Product Launch Survey. This year’s results found KFC’s grilled chicken at the top of the list, with 40 percent of consumers remembering this product launch. In fact, five of the top 10 most remembered new product […]
Take a moment and let your mind wander; inhale deeply, exhale, and find your neutral state. Now click play on the video below. You might want to turn down your speaker volume a little.
One might simply explain this as a conventional sibling relationship; the younger sibling almost always wants to do everything just like the older sibling. If this were the whole explanation, though, why would we be getting excited and happy too? Part of what’s happening for the little girl – and to a lesser degree, us, the almost-detached observer – is an explosion of activity in a group of nerves in the brain called “mirror neurons.”
Flash sales bring up all sorts of interesting shopper behaviors – some which are very new to shopper culture, and some which have been around longer. Buyer’s remorse, for example, has been around a long time – about as long as people have been exchanging goods and services for currency (in one of its many […]
Black Friday sales were up .5% from last year and retailers have high hopes for Cyber Monday. But the really good news for retailers might be yet to come: Interbrand noted that 51% of consumers said they will shop later this year and our own research bears that out: our shopper focus groups throughout November […]
Last week’s NYTimes Sunday Business section featured two articles on consumer irrationality (“Is There A Method In Cellphone Madness?”) and (“Paying A Price For the Thrill of the Hunt“) . As a firm that studies consumer psychology, and specifically the psychology of decision making, it’s interesting to see these topics making headlines. Part of our […]