Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.
The theme of this year’s Congress in Athens was “Odyssey – The Changing Face of Market Research,” and the conference didn’t disappoint. Numerous speakers discussed the ways that technology and emerging methodologies have begun transforming the way researchers get at the answers we seek. Topics ranged from understanding market research online communities (MROCs), to impending […]
As anyone that has ever worked on a multi-phased research study knows, integration of people, learning and insights is critical to success, and missing an integration point along the way can potentially thwart an entire study. We were recently invited to present on this topic via a webinar for the Qualitative Research Consultants’ Association (QRCA). […]
Many research studies are designed to have single touches with consumers. Ex: in focus group situations, the moderator typically meets the research participants for the first – and last time – when they enter the focus group room. Think about this concept: we meet them at minute 1, and by minute 15 are asking them […]
My mother has always told me that age is a state of mind, and if you wanted to be younger, you can simply “think younger”. Though I’m sure many aging folk would disagree with such maternal wisdom, behavioral researchers John A. Bargh, Mark Chen, and Laura Burrows have evidence that supports my Mom’s thesis! In […]
“In defense of marketing” is an on-going theme here at Sentient. As marketers, we are often put in a position to defend what we do as an ethical and valuable service. When faced with that challenge, our argument runs deeper than the standard “consumers need marketing in order to make informed choices” and puts forth […]