Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.
After recently attending the Marketing Research Association’s (MRA) First Outlook Conference in Orlando, FL, I was excited to come back to the office to relay the current happenings of the market research industry and to implement the new techniques I learned. I participated in an insightful and useful course on data visualization by Naomi B. […]
I took a break from some pretty intensive fieldwork this week to attend the evening event at the QRCA annual conference in Philadelphia. Because of my schedule I was sadly unable to attend the conference, but with some advance planning and the traffic working in my favor on rte. 95 I was able to make […]
Some choices are hard to make, especially when the options we are faced with are nearly equivalent. Nevertheless we manage to make decisions every day and, buyer’s remorse notwithstanding, we frequently feel satisfied with our choices. And those previously attractive alternatives? Well, we tell ourselves, they were somehow lacking anyway. But have we arrived at that conclusion through rational consideration of each alternative’s objective value, or do we subjectively—and retroactively—adjust the value we place on rejected options in order to feel better about the choice we made?
In 1996, behavioral psychologists Ulf Dimberg and Arne Öhman sought to test if the human mood is independent from its immediate external environment. Their study, Behold the wrath: Psychophysiological responses to facial stimuli investigated the affect of primed facial gestures on the participant’s mood. When I present these findings in talks, I usually tease that […]
The AMA’s 2010 Marketing Research Conference in Atlanta theme was “Unfiltered Perspectives. Unexpected Opportunities.” This conference provided an opportunity for both suppliers and clients to hear about specific case studies from many industries—including CPG, restaurants and consumer electronics—and also to hear about research industry trends.