Tag: Marketing & Market Research
Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.
Anchoring & Adjustment on "Hell's Kitchen"
One of the Sentient Applied Choice Architecture principles is anchoring and adjustment –defined as the influence of an arbitrary number on subsequent judgments of quantity or value (Chapman & Johnson, 2002). In this principle, the value (or “anchor”) serves as a reference point for consumers, and they form their subsequent judgments on value based on […]
CEO Club Boston 2011
Please click for Dr. Aaron Reid’s “True Drivers of Consumer Behavior” at CEO Club Boston 2011 event.
Don't Blink!: Consumer Preference Forms in as little as a Third of a Second
A new article in the journal of Judgment & Decision Making has demonstrated that consumer preference for packaged goods can form in as little as 300 milliseconds. Furthermore, these third-of-a-second preferences correspond with preferences formed through lengthy deliberation up to 95% of the time. These findings have profound implications for the importance of understanding automatic […]
Missing the Mark with Current Consumer Choice Models
In the mid 1500s the Polish cleric Nicholas Copernicus published a new model of the position of the sun and the planets in our solar system. In his view, the sun was more or less at the center of the solar system and the planets were assumed to orbit in epicycles. His theory was a […]