Tag: Gregg Miller

Read posts written by Gregg Miller on Sentient Decision Science’s implicit market research blog.

The Mind of the Market: A Wandering Odyssey

The Mind of the Market: A Wandering Odyssey

by | Jul 9, 2009 | Advanced Research Methods

The Mind of the Market is deeply concerned with the expansive topic of evolution. The evolution of man, markets, social structures, and the intersection of all three. If Michael Shermer’s book were to be inserted into the same theme, it would be at the evolutionary stage of “primordial ooze.” This isn’t necessarily a bad thing; primordial ooze is full of nutrients, activity, and all those good things necessary for life, but it is also chaotic and disorienting, pushing and pulling you in different directions. But where this work falls in terms of utility for a general audience – and specifically one of marketers – is questionable.

How We Decide Review: A Comprehensive Survey of Decision-Making

How We Decide Review: A Comprehensive Survey of Decision-Making

by | Jun 23, 2009 | Consumer Decision Making

A colleague once remarked to me that certain academically-oriented books are so accessible, so fun to read, and so compelling that they are like “scientific candy.” Jonah Lehrer’s How We Decide certainly has the pith and the readability of such candy, but it also has a surprising depth of insight and careful structuring that set it apart.
He brings the science to the reader via understandable analogies and examples ranging from Tom Brady’s strengths as a quarterback to the Gulf War. Unlike other types of candy, Lehrer’s blend never is too simplistic, too one-dimensional, or too focused to be unable to step back and look at the big picture.

Buyology Review: Looking at Marketing Through the Brain

Buyology Review: Looking at Marketing Through the Brain

by | Jun 16, 2009 | Human Emotion & Motivation

Martin Lindstrom is “one of the world’s most respected marketing gurus;” the jacket of his 2008 release Buyology tells any curious reader in no uncertain terms. This brief fragment of description, if given some vitamins and a tall glass of milk to grow, could easily be ascribed to the work as a whole. With this said, though, Buyology is undeniably a very compelling book. Its narrative reads well, the pacing is smooth, the description and analogies sound. Lindstrom’s dives into thought-provoking and exciting questions like whether there is a significant relationship between how we experience brands and religion. He illustrates how scent and somatic markers (emotional responses tied to specific perceptions) pervade our everyday lives and could help marketers better connect with their consumers.

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