Discover the power of sonic branding with insights from Dr. Aaron Reid of Sentient Decision Science and Lauren McGuire of Made Music Studio. Learn the power of sonic branding, the role of Emotion AI in measuring emotional responses to sound, and how these innovations can amplify your brand’s presence and emotional connection with consumers.
Experience ESOMAR Congress through the lens of a CEO and learn how insights professionals are discussing the opportunities and challenges around AI. Dr. Aaron Reid’s synopsis of presentations offers a unique perspective into the emotions and themes of the event.
In collaboration with Amazon Ads, Sentient Decision Science reveals groundbreaking insights into the effectiveness of audio advertisements. This innovative work has earned them a finalist spot for The ESOMAR Research Effectiveness Awards 2024, showcasing the power of data-driven audio advertising.
For long as anyone can remember, ESOMAR has been the bellwether of the research industry, successfully charting and, in many cases, catalyzing fundamental change in the direction of marketing research worldwide.