Read posts about consumer subconscious on Sentient Decision Science’s implicit market research blog.
We’ve been hearing a lot about a group of people we’ve dubbed the Foul Weather Frugals (that’s a Sentient TM, btw). FWFs are folks who have few (or no) inherent values around conserving money but are tightening the belt now out of necessity and fear. Maybe they’ve lost their job, or their ARM just increased […]
Consumers will drive 20 minutes across town to save $7 on a $20 pen, but won’t drive 20 minutes across town to save $7 on a $500 suit. Isn’t seven dollars, seven dollars?
Restaurant patrons will be less satisfied with their dinners if they’ve ordered aloud within a group of friends than if they place their orders privately. Why do we sacrifice a sensual experience for the projection of our image to our friends?
In the book, the “groundswell” is defined as “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” For example, on eBay consumers buy from each other without needing a store; Craigslist lets you find a job or apartment without searching through the newspaper, Rotten Tomatoes lets users read movie reviews from other regular people, and BitTorrent lets users get music from each other- similar to Napster- without going to a store. Very simply, the “groundswell” is about social networking on web 2.0 – and this book will help you understand what exactly that is.