Tag: Consumer Subconscious
Read posts about consumer subconscious on Sentient Decision Science’s implicit market research blog.
Are B2B decisions emotional?
We recently gave a talk at the Boston Product Management Association’s (BPMA) monthly event held at Oracle in Burlington, MA. In the talk we reviewed literature on how humans do not follow the rational economic model of decision making, but rather are heavily influenced by unconscious and emotional factors in day-to-day decision making. We also […]
Wii: Let's Get Visceral
Take a moment and let your mind wander; inhale deeply, exhale, and find your neutral state. Now click play on the video below. You might want to turn down your speaker volume a little.
One might simply explain this as a conventional sibling relationship; the younger sibling almost always wants to do everything just like the older sibling. If this were the whole explanation, though, why would we be getting excited and happy too? Part of what’s happening for the little girl – and to a lesser degree, us, the almost-detached observer – is an explosion of activity in a group of nerves in the brain called “mirror neurons.”
Flash sales: a better way to sell clothes or a short-lived Recession strategy?
Flash sales bring up all sorts of interesting shopper behaviors – some which are very new to shopper culture, and some which have been around longer. Buyer’s remorse, for example, has been around a long time – about as long as people have been exchanging goods and services for currency (in one of its many […]
Consumers curb their instant gratification urges
Black Friday sales were up .5% from last year and retailers have high hopes for Cyber Monday. But the really good news for retailers might be yet to come: Interbrand noted that 51% of consumers said they will shop later this year and our own research bears that out: our shopper focus groups throughout November […]