Read posts about consumer subconscious on Sentient Decision Science’s implicit market research blog.
The AMA’s 2010 Marketing Research Conference in Atlanta theme was “Unfiltered Perspectives. Unexpected Opportunities.” This conference provided an opportunity for both suppliers and clients to hear about specific case studies from many industries—including CPG, restaurants and consumer electronics—and also to hear about research industry trends.
In act II of Romeo and Juliet, Juliet first learns that Romeo (her new love) is a Montague, a longstanding familial rival. Overwhelmed by the dismay of her predicament, she famously longs for her lover in harmonious soliloquy: “What’s in a name? That which we call a rose / By any other name would smell […]
“In defense of marketing” is an on-going theme here at Sentient. As marketers, we are often put in a position to defend what we do as an ethical and valuable service. When faced with that challenge, our argument runs deeper than the standard “consumers need marketing in order to make informed choices” and puts forth […]
I’m sure we’ve all noticed that the weather is the classic go-to conversation starter if you’re in need of small-talk, especially if you’re with a stranger and have nothing to say. It’s always a wonderful candidate for speaking-about-nothing because it’s ubiquitous (there’s weather everywhere), it affects everyone, and it’s a fairly objective, neutral topic. For […]
We’re gearing up for the annual MRA conference being held in Boston this week! Aaron will be presenting a session, In Defense of Marketing: The Peacock’s Plume and Dancing Birds of Paradise Thursday at 11:00AM, and I’ll be working various stations, from hospitality booth to door monitoring some events. In addition, we’re sponsoring a wine […]