Tag: Aaron Reid

Read posts written by Aaron Reid on Sentient Decision Science’s implicit market research blog.

Are All Emotional Measures in Consumer Behavior Research Created Equal?

Are All Emotional Measures in Consumer Behavior Research Created Equal?

How Implicit Association Measurements Lead to Explicit Business Results

The Consumer Insights Decision Making Dilemma: How to Integrate Conscious & Implicit Association Research Data

Shame Sells: How to Market New Product Launches by Evoking Emotion

Shame Sells: How to Market New Product Launches by Evoking Emotion

New Product Launch Success Depends on Evoking Distinct Emotions

New Product Launch Success Depends on Evoking Distinct Emotions

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