Tag: Aaron Reid

Read posts written by Aaron Reid on Sentient Decision Science’s implicit market research blog.

Data Overload

An issue of IBM’s Forward View for mid-sized businesses came out today. In it, IBM reveals that “eight times more data than all the information held in U.S. libraries is created everyday.” Wow. No wonder managers are feeling overwhelmed by the information coming at them on a daily basis. In this age of information overload, […]

Obama’s Challenge and Toobin’s Error

“We will extend a hand, if you are willing to unclench your fist.” – Barack Obama, January 20th, 2009. On the day of Obama’s inauguration, the best political team on television largely panned Obama’s speech as being “not great” (notable exceptions were Republican leaning analysts Castellanos and Gerger). The CNN panel saw the speech as containing […]

In Defense of Marketing, Part 1: A Conversation in Vermont

It was early January, the second day of Winter term @ Middlebury College in VT. I was at a reception in an old building on campus with creaking hard-wood floors under my feet and a local micro-brew in my hand. I struck up a conversation with a fellow visiting faculty member. “What are you teaching this […]

Vick’s Final Exam: Using Automatic Associations to Measure Attitude Change

The Michael Vick PETA testing reports are out, and the world is left to wonder – does the man really feel remorse? PETA released Vick’s responses to his final exam questions from his course on animal ethics. Clearly, Vick is working hard to write the “right” answer to these questions, and some of his answers […]

Reaping Research Rewards in a Down Economy

Businessweek reported on the “The Rewards of Research” in a down economy in their February 9th issue on newsstands this week. A study of companies during the 2001 and 2002 economic downturn (with at least $100M market capitalization) revealed that those who increased R&D expenditures by 10% or more during those years outperformed the S&P 500 index […]

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