Read posts written by Aaron Reid on Sentient Decision Science’s implicit market research blog.
Since the news came out on Wednesday, I’ve been pouring over video of Steve Jobs’ interviews, talks, pitches – anything I’ve been able to find really – to see if I can glean any last insights. It feels like an urgency to learn, an urgency to understand every last morsel of marketing genius I can […]
Please click for Dr. Aaron Reid’s “True Drivers of Consumer Behavior” at CEO Club Boston 2011 event.
A new article in the journal of Judgment & Decision Making has demonstrated that consumer preference for packaged goods can form in as little as 300 milliseconds. Furthermore, these third-of-a-second preferences correspond with preferences formed through lengthy deliberation up to 95% of the time. These findings have profound implications for the importance of understanding automatic […]
In the mid 1500s the Polish cleric Nicholas Copernicus published a new model of the position of the sun and the planets in our solar system. In his view, the sun was more or less at the center of the solar system and the planets were assumed to orbit in epicycles. His theory was a […]
One of the first things you learn about the value of money as a child is to be careful not to squander it. One of the first things you learn from the behavioral science literature on judgment and decision making is that the value of everything can be arbitrarily established based on anchors. Let me […]