DOWNLOADMind the Gap: Tracking the five generations to understand implicit Attitudes

Sentient Decision Science & PureSpectrum

Mind the Gap: Tracking the five generations to understand implicit Attitudes

During the Chicago-based Quirks Event in September 2021, PureSpectrum and Sentient Decision Science released the first Implicit Generational Tracker using Sentient Prime’s technology to unlock a deeper understanding of each generations’ mindset towards different topics including climate change, work, and Covid-19. This paper specifically unlocks how each generations’ mindset drives change and what we can learn from their insights.

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Mind the Gap: Tracking the five generations to understand implicit AttitudesSentient Decision Science & PureSpectrum

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