Mind the Gap: Tracking the five generations to understand implicit Attitudes
During the Chicago-based Quirks Event in September 2021, PureSpectrum and Sentient Decision Science released the first Implicit Generational Tracker using Sentient Prime’s technology to unlock a deeper understanding of each generations’ mindset towards different topics including climate change, work, and Covid-19. This paper specifically unlocks how each generations’ mindset drives change and what we can learn from their insights.
