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Fixing Retail's Weakest Link: Payment

Joe Sauer

Fixing Retail’s Weakest Link: Payment

Sentient’s Joe Sauer, Senior Vice President/Managing Director for the UK & EU, reveals the reason as to why payment experiences bring about negative emotions. In partnership with Made Music Studios, Joe explores whether it is possible to re-design the payment sound experience into a positive one.

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Fixing Retail's Weakest Link: Payment Joe Sauer

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