Examining Extremes
Cyrus McCandless Ph.D. VP, Scientific Discovery & Innovation details how parametric studies can map the full range of potential responses to see what will really happen if we push things further than we normally would. This article provides detailed examples of how parametric studies allow us to ‘map the response curve’ as it relates to a particular variable or choice driver—especially those parts of the curve that are outside what you might think of as the ‘normal’ range.
