Quantifying Emotions on a Grand Scale

  • Custom Research

Facebook approached Sentient Decision Science to help validate subconscious measures for future large scale ad testing. Sentient provided implicit testing on over 500 ads to validate the accuracy of our implicit methods. 40 thousand participants were tested on Quick Conscious Recall, Implicit Discrete Emotional Associations and the Proportion of Emotion Model to measure desire.

"We are incredibly grateful to have Sentient working with us, ensuring that we are designing the most impactful tests for our research questions. We’re really grateful to Sentient for their reliability tests, making us confident in a much larger study with them."

Julia Trabulsi from Facebook at #Nmwf.

Reliability Results

We performed reliability tests by randomly assigning participants into 1 of 2 groups. Using identical designs, measured at the same time. The results of the study were extremely accurate.

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Implicit Method Correlations

MEMORY QUICK CONSCIOUS RECALL

MEMORY

Quick Conscious Recall

R = 0.86

MEMORY IMPLICIT DISCRETE EMOTIONAL ASSOCIATIONS

MEMORY

Implicit Discrete Associations

R = 0.86

MEMORY QUICK CONSCIOUS RECALL

DESIRE

Proportion of Emotion Model

R = 0.99

Our Implicit Impact

Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.

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