Quantifying Emotions on a Grand Scale
- Custom Research
Facebook approached Sentient Decision Science to help validate subconscious measures for future large scale ad testing. Sentient provided implicit testing on over 500 ads to validate the accuracy of our implicit methods. 40 thousand participants were tested on Quick Conscious Recall, Implicit Discrete Emotional Associations and the Proportion of Emotion Model to measure desire.
We performed reliability tests by randomly assigning participants into 1 of 2 groups. Using identical designs, measured at the same time. The results of the study were extremely accurate.
Click above to view details.
Implicit Method Correlations
Quick Conscious Recall
R = 0.86
Implicit Discrete Associations
R = 0.86
Proportion of Emotion Model
R = 0.99
Our Implicit Impact
Sentient Decision Science is making an impact on the MRX industry. Learn about our research and the success stories we share with our clients from around the globe.
The Emotional Impact of COVID-19 on Social Gathering. Sentient Consumer Subconscious Research Lab
This experiment measures the subconscious associations towards safety or danger on the number of peo [...]
Can Disgust be a Good Thing? Sentient Consumer Subconscious Research Lab
Can you imagine a scenario wherein a brand marketer would ever want to evoke that kind of emotion in [...]