H. Todd Kirby

Vice President, Subtext Insights

Todd is an award-winning marketing researcher who brings a unique blend of ad agency knowledge, consumer insight, and media expertise in leading Sentient Insight’s pioneering advertising evaluation product, Subtext. He’s a results-oriented strategist and data storyteller with a proven record of increasing revenue, optimizing creative impact, and reducing wasted ad spend, spanning nearly all sectors (including CPG, beverage & spirits, healthcare & pharma, media, digital services, auto, electronics, and retail). 

Sentient Insights’ behavioral science based automated Subtext product is changing the #adgame through a better measurement of truth, and Todd’s inspiring passion and persistence helps fuel its growth. His forte spans the market research spectrum, from designing scalable methods, to unearthing insight from rigorous data analysis, to delivering guidance for Sentient’s customers. Having hired, developed, and mentored teams of varying size, he brings an unerring eye for collaborative impact and team empowerment. Todd holds an MA in International & Intercultural Communication from the University of Denver, and a BA in Psychology & Communication from the University of Michigan (Ann Arbor).

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