Leigh Reynolds

Research Director

Dr. Reid is the Founder and Chief Behavioral Scientist of Sentient Decision Science, Inc., the world’s leading behavioral science based insights business.

A published expert in how emotion influences choice, Dr. Reid’s mathematical models of human decision making are the new standard for forecasting the success of new product launches, ad virality, and marketing communication impact.

Dr. Reid founded Sentient to make the visionary advances from the behavioral sciences practical for business. In pursuit of that vision, Sentient has created globally scaled, cutting-edge technologies that capture the automatic, emotional response to stimuli. Sentient Pnme® Implicit Research Technology has won awards for business impact, has been translated into 40+ languages, and has measured over 200 million consumer subconscious associations in the past 2 years alone.

Aaron frequently presents his research worldwide, and teaches subconscious research methods and his course on Emotion and Rationality at top U.S. Colleges and Universities.

For more information about Sentient Decision Science and our groundbreaking research please contact us.