Leigh designs quantitative research studies to inform the business and marketing decisions of clients in consumer packaged goods, communications/social media and financial services. Her work involves the application of advanced techniques in research design, data collection and analytics, incorporating both primary and secondary data to help clients understand and leverage both rational and emotional drivers of consumer behavior.
Leigh’s marketing research career spans over 25 years and includes time on the client side and within research firms. During this time she has been engaged in work that touches on all aspects of the marketing equation, including research in product development/optimization, packaging and communications testing, brand imagery, loyalty and equity, and customer and employee experience.
As Director of Research at Sentient, Leigh leads teams of research managers, analysts and programmers to provide guidance and ensure quality throughout all phases in the research process. Leigh holds a MBA from the W.P. Carey School of Business at Arizona State University.