As Sentient Decision Science’s Senior Vice President of Insights, Vicki is the central figure shaping the strategic direction of the Insights department, ensuring the delivery of high-quality research, shaping actionable recommendations to clients, fostering innovation, and leading a team of insights professionals to drive meaningful impact for clients and the organization.

She has over a decade of experience in advertising research and analytics, including seven years managing research and ad measurement teams at Meta and Instagram. Her past work spans business challenges such as product innovation, developing data-backed marketing narratives, and understanding consumer mindsets around new products. She has presented her research at South by Southwest, IIEX Europe, Festival of Media LatAm, and MRMW North America.