Sentient is proud to support this years IIeX EU 2020 and Dr. Aaron Reid will be speaking!

Sentient Decision Science will be covering real-world examples from case studies to teach you how to increase the impact of your marketing spend by applying behavioral science.

Responding in today's environment requires the ability to fully understand how people are feeling. Brands can't advertise in the same way they once did and expect the same impact. Further, traditional ad-testing is broken and is now obviously not up for this moment. Simply asking for opinions of how people feel about your ads won't give you true insight into how your ads make people feel, let alone give you true insight into how ads make people feel about your…