Insight & Analytics Share Group Fall Meeting II
November 10 @ 2:00 pm - 3:15 pm
Appealing To Hearts & Heads
2020 has proven to be one of the most challenging years in a generation – the pandemic, recession and social unrest has made it more important than ever to set the right tone.
Behavioral research helps us go beyond heads and understand what’s happening at a visceral level. We’ll discuss:
- How exposure in just milliseconds can significantly impact the effectiveness of advertising across all platform
- Using implicit, facial recognition coding and other tools to measure emotional appeal
- Make brand messaging more inclusive and impactful