Appealing To Hearts & Heads

2020 has proven to be one of the most challenging years in a generation – the pandemic, recession and social unrest has made it more important than ever to set the right tone.

Behavioral research helps us go beyond heads and understand what’s happening at a visceral level. We’ll discuss:

• How exposure in just milliseconds can significantly impact the effectiveness of advertising across all platform
• Using implicit, facial recognition coding and other tools to measure emotional appeal
• Make brand messaging more inclusive and impactful