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Insight & Analytics Share Group Fall Meeting II

November 10 @ 2:00 pm - 3:15 pm

Appealing To Hearts & Heads

2020 has proven to be one of the most challenging years in a generation – the pandemic, recession and social unrest has made it more important than ever to set the right tone.

Behavioral research helps us go beyond heads and understand what’s happening at a visceral level. We’ll discuss:

  • How exposure in just milliseconds can significantly impact the effectiveness of advertising across all platform
  • Using implicit, facial recognition coding and other tools to measure emotional appeal
  • Make brand messaging more inclusive and impactful


November 10
2:00 pm - 3:15 pm



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