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February 2021
Greenbook Insights Tech Showcase
RAPID Subtext: Discover Your Ad 's Emotional Influence on Your Brand! Learn how to automate behavioral science to provide a deeper understanding of the emotional engagement and influence of advertising. Join Sylvia Kinnicutt & Jeremiah Messer as they analyze ad performance using the advanced behavioral science tool RAPID Subtext.
Find out more »March 2021
NPD Food & Drink Conference
Trend-Led, Customer-Centric & Profit-Boosting Food & Drink NPD Sentient's Session Details: Fixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience Description: In-store and online retailers make significant investments to deliver memorable and pleasant shopping experiences, but typically neglect the final moment – PAYMENT. Research shows that the typical consumer payment experience triggers a considerable amount of negative emotion, which tends to have a subconsciously negative effect on their perceptions of the retailer and their desire to undergo…
Find out more »Greenbook Insights that Work
Sonic Pulse: Greenbook Insights that Work Is it possible to re-engineer a payment's negative experience into a positive one with sound? Listen to our very own Joe Sauer as he dives into how sound can make or break a consumer relationship.
Find out more »May 2021
NEXT 2021
What insights will look like five years from now? NEXT will explore how insights can spot future consumer trends and how we can take on a central role in creating cultures of change and evolution. NEXT will deliver new ideas, practical solutions, and creative concepts readily applicable to the work of all attendees. We’ll also devote time for the important consideration of what insights will look like five years from now. Sessions will demonstrate innovation across the entire research process…
Find out more »July 2021
IIEX Behavior 2021
IIEX Behavior showcases how the best brands are applying behavioral science and implicit measurement. We feature practical application, inspiration and just enough theory. Join us to learn how behavior change is driving brand equity, new product innovation, shopper marketing, and more. Register for free here: https://events.greenbook.org/iiex-behavior
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