Appealing To Hearts & Heads 2020 has proven to be one of the most challenging years in a generation – the pandemic, recession and social unrest has made it more important than ever to set the right tone. Behavioral research helps us go beyond heads and understand what’s happening at a visceral level. We’ll discuss: How exposure in just milliseconds can significantly impact the effectiveness of advertising across all platform Using implicit, facial recognition coding and other tools to measure…

After more than 50 years of Super Bowls, the only score most people care about after the Big Game are which commercials topped the list of best and most memorable ads. That is the art of the business. But now there are significant advances in the science of why ads work and the actual feelings they provoke in viewers. Dr. Aaron Reid, CEO of Sentient Decision Science, joins Ad Age President and Publisher Josh Golden for a closer look at…