Join CEO Dr. Aaron Reid of Sentient Decision Science at Front End Innovation in Boston on May 19, 2025, for a compelling session on how AI and behavioral science are transforming the innovation journey. Discover how the integration of advanced AI with deep behavioral insights is redefining how brands uncover unmet needs, accelerate product development, and make more confident, consumer-driven decisions. Register now and watch the presentation on Monday, May 19, 2025 at 11AM within the Excellence & Best Practices track!