Learn how hot-state behavioral analysis can help better predict consumer behavior.

The white paper “Emotion & Rationality: Understanding Consumer Hot-State Decision Making,” written by Sentient’s Chief Behavioral Scientist Dr. Aaron Reid, discusses the “whys” behind consumer hot-state decision making. This comprehensive analysis better arms managers with insights that will lead to more effective short-term marketing without sacrificing the long-term customer relationship.

• How to effectively leverage emotion and how to measure its weight in the decision making process
• How the heightened levels of arousal that define hot-states play a powerful role in consumer decision making
• Why it’s important for marketers and project managers to understand the dimensions of hot-states

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