Buyology Review: Looking at Marketing Through the Brain
Martin Lindstrom is “one of the world’s most respected marketing gurus;” the jacket of his 2008 release Buyology tells any curious reader in no uncertain terms. This brief fragment of description, if given some vitamins and a tall glass of milk to grow, could easily be ascribed to the work as a whole. With this said, though, Buyology is undeniably a very compelling book. Its narrative reads well, the pacing is smooth, the description and analogies sound. Lindstrom’s dives into thought-provoking and exciting questions like whether there is a significant relationship between how we experience brands and religion. He illustrates how scent and somatic markers (emotional responses tied to specific perceptions) pervade our everyday lives and could help marketers better connect with their consumers.
