Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.
As a culture (or perhaps just a cold New England culture) we’ve developed stereotypes about some of the warmer states like sunny California (72 and sunny!) or the renowned hospitality of the genteel Southern states. There might be a scientific explanation for this kind of thinking. Research on interpersonal impression shows that warmth in particular […]
Winning Olympic gold in skiing requires a certain risk vs. reward profile. The old saying saying of “without risk, there is no reward” certainly holds true, but just how much risk is the right amount of risk and what motivates people to take that risk instead of playing it safe for a more secure outcome? […]
Imagine you’re at the top of the men’s Super G at the 2010 Olympics. You are the reigning Downhill season champion and three days earlier you were favored to win the Downhill, you finished in a disappointing 6th place. You’re 35 years old. Twelve years ago you took the Silver at the Nagano Olympics in […]
We recently gave a talk at the Boston Product Management Association’s (BPMA) monthly event held at Oracle in Burlington, MA. In the talk we reviewed literature on how humans do not follow the rational economic model of decision making, but rather are heavily influenced by unconscious and emotional factors in day-to-day decision making. We also […]