Category: Human Emotion & Motivation

Blog posts on human emotion & motivation by Sentient Decision Science, a global leader in implicit research.

Happy Holidays and here’s a little something for the trouble!

I was standing in the Knave reflecting on how much of a tip I should leave our waitress on our twenty-two dollar check for coffee and tea. While the bill was small and we hadn’t required a lot of service, we had just spent an hour and a half at the table talking and taking holiday pictures. […]

FIRST THINGS FIRST! USING PREDECISIONAL DISTORTION TO ESTABLISH AND MAINTAIN BRAND PREFERENCE

If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a behavioral economics irrationality – could be your answer.  In this article, we define Predecisional Distortion and describe how you can apply it to establish and maintain your brand’s […]

Pushing the Boundaries of Conscious Access

There is so much that we can see in this world, yet did you know what we can’t see can in fact be perceived by the brain? It sounds pretty scary when our behavior is influenced by factors that we can’t see or explain, but it is so true. This actually happened at the 23rd […]

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