Category: Consumer Decision Making

Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.

Causal Attribution Catastrophe at the New York Times

  “Economic Unrest is Shifting Electoral Battlegrounds” – front page headline New York Times, Sunday October 5th. The trouble with this headline lies in the meaning of what the word “is” is. “Is” indicates causality in this case, and is clearly spoken out of turn. The article claims that the cause of the recent turn […]

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