Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
At Sentient, we find great joy in thinking and talking about decision-making. It’s our passion, and we have no shortage of opinions, theories, and vehement discussions around our lunch table. Last night added another voice to our ongoing discussions when I went to hear Jonah Lehrer, author of the Frontal Cortex blog speak at the […]
The Michael Vick PETA testing reports are out, and the world is left to wonder – does the man really feel remorse? PETA released Vick’s responses to his final exam questions from his course on animal ethics. Clearly, Vick is working hard to write the “right” answer to these questions, and some of his answers […]
“Economic Unrest is Shifting Electoral Battlegrounds” – front page headline New York Times, Sunday October 5th. The trouble with this headline lies in the meaning of what the word “is” is. “Is” indicates causality in this case, and is clearly spoken out of turn. The article claims that the cause of the recent turn […]