Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
Kurt Warner doesn’t want to make an emotional decision. Good luck with that. In a thriller last night in Arizona, the 38 year-old Quarterback threw for five touchdowns and 379 yards on 29 of 33 passing in a 51-45 victory over the Green Bay Packers. With that kind of performance, the talk around the absurdity […]
A colleague once remarked to me that certain academically-oriented books are so accessible, so fun to read, and so compelling that they are like “scientific candy.” Jonah Lehrer’s How We Decide certainly has the pith and the readability of such candy, but it also has a surprising depth of insight and careful structuring that set it apart.
He brings the science to the reader via understandable analogies and examples ranging from Tom Brady’s strengths as a quarterback to the Gulf War. Unlike other types of candy, Lehrer’s blend never is too simplistic, too one-dimensional, or too focused to be unable to step back and look at the big picture.
“Gentlemen, the final rose tonight,” Chris Harrison, the host of The Bachelorette, dramatically intones. It is the dreaded moment for any contestant on the hit television show but especially for the current Bachelorette, Jillian Harris. At the end of each episode, Jillian must eliminate another suitor in her quest for “true love” and the perfect […]
At Sentient, we find great joy in thinking and talking about decision-making. It’s our passion, and we have no shortage of opinions, theories, and vehement discussions around our lunch table. Last night added another voice to our ongoing discussions when I went to hear Jonah Lehrer, author of the Frontal Cortex blog speak at the […]
The Michael Vick PETA testing reports are out, and the world is left to wonder – does the man really feel remorse? PETA released Vick’s responses to his final exam questions from his course on animal ethics. Clearly, Vick is working hard to write the “right” answer to these questions, and some of his answers […]