Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
The theme of this year’s Congress in Athens was “Odyssey – The Changing Face of Market Research,” and the conference didn’t disappoint. Numerous speakers discussed the ways that technology and emerging methodologies have begun transforming the way researchers get at the answers we seek. Topics ranged from understanding market research online communities (MROCs), to impending […]
Do you remember the pop science trivia factoids about Einstien’s brain that used to travel freely through social parlance? “His brain was so much bigger than the average human’s!” “It’s science, man, he used sixty percent more of his brain than the rest of us.” The real science, actually, has shown repeatedly that brain size […]
In act II of Romeo and Juliet, Juliet first learns that Romeo (her new love) is a Montague, a longstanding familial rival. Overwhelmed by the dismay of her predicament, she famously longs for her lover in harmonious soliloquy: “What’s in a name? That which we call a rose / By any other name would smell […]
My mother has always told me that age is a state of mind, and if you wanted to be younger, you can simply “think younger”. Though I’m sure many aging folk would disagree with such maternal wisdom, behavioral researchers John A. Bargh, Mark Chen, and Laura Burrows have evidence that supports my Mom’s thesis! In […]
I’m sure we’ve all noticed that the weather is the classic go-to conversation starter if you’re in need of small-talk, especially if you’re with a stranger and have nothing to say. It’s always a wonderful candidate for speaking-about-nothing because it’s ubiquitous (there’s weather everywhere), it affects everyone, and it’s a fairly objective, neutral topic. For […]