Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
Social media marketing is positioned as a true game-changer, yet questions swirl around who is being reached, what the actual impact is and how ROI can be measured. Sites such as Facebook, MySpace and, especially, Twitter allow marketers to access “real-time” trends and feedback. There are numerous advantages to using social media for market research and […]
Businessweek reported on the “The Rewards of Research” in a down economy in their February 9th issue on newsstands this week. A study of companies during the 2001 and 2002 economic downturn (with at least $100M market capitalization) revealed that those who increased R&D expenditures by 10% or more during those years outperformed the S&P 500 index […]
Our takeaways from the country’s top marketing execs, as heard at M-Planet 2009 in Orlando last week. We’d love to hear what you thought if you attended. What was the most important takeaway for your business? How did it change your outlook for marketing in 2009? Contribute to the conversation by commenting or sending […]
Words of advice from the American Marketing Association’s M-Planet conference 2009 keynote speakers Anne Mulcahy of Xerox, John Hayes of American Express, Mary Dillon, McDonald’s, RK Krishna Kumar, Tata Brands, and Larry Grisolano, Obama Presidential Campaign. Key themes echoed by many of the speakers include the need to use customer insight more effectively, the need for […]
