Category: Brands & Branding
Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
Financial Behaviors Index® wins National Media Award
First Command Financial Services has won a 2011 Bulldog Award for Excellence in Media and Public Relations for the Financial Behaviors Index®. Created in 2008 by First Command, the Index is a research initiative that provides timely consumer data to journalists and the news media. The Index assesses trends in the American public’s financial behaviors, […]
Dr. Aaron Reid discusses the social implications of product placement and launches in 2010
In this video, hosted the Pulse’s Ed Gaskin, Dr. Aaron Reid and Julie Hall (Schneider PR) discuss successful product launches from 2010. Reid and Hall explain how particular marketing and social campaigns contribute a product’s popularity, using the top ten product launches of 2010 as a benchmark. These strategies, Reid explains, are ubiquitous and can […]
Fewer Americans Cutting Back on Holiday Spending this Year
The November First Command Financial Behaviors IndexTM reveals increased feelings of financial security during the holiday season this year as evident from holiday spending. The Index, commissioned by First Command and conducted by Sentient, examines financial behaviors, attitudes and intentions among U.S. consumers ongoing since February 2008.
Low Mortgage Rates Can’t Sway Homeowners’ to Refinance
Despite low mortgage rates, the October First Command Financial Behaviors IndexTM reveals that many Americans are not taking advantage of this opportunity to refinance their mortgage because of the continued economic instability. The Index, commissioned by First Command and conducted by Sentient, examines financial behaviors, attitudes and intentions among U.S. consumers ongoing since February 2008.