Ten Insights on Successful New Product Launch
Please click to see a sneak peek of Thursday’s Webinar on The Most Memorable New Product Launch 2011.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Sentient's Trends and Predictions 2012
The future of marketing can be found today in the behavioral science literature. As an industry, it is our job to reveal the whys behind consumer behavior, and the disciplines of Psychology, Neuroscience, Sociology, Behavioral Economics, and Cultural Anthropology, all provide advanced understanding and insights on consumer behavior that have yet to be applied on a large scale. […]
2011 EXPLOR Award Video
Sentient Decision Science, Inc. received the 2011 EXPLOR Award. Please click to watch the 2011 EXPLOR Awards video.
Consumer Sentiment: Ignore It At Your Peril; Ask Netflix
How behavioral science could have turned a multi-million dollar mistake into a multi-million dollar topline growth. When Netflix imposed a 60% increase in the prices consumers paid for their movie rental and streaming subscription service, naturally, consumers were not happy. Netflix did the rational math to determine price per subscriber and the percentage of […]
The mirror neuron mechanism of food consumption
The Association for Psychological Science held its 23rd annual convention from May 26 to May 29 in Washington, DC. This year’s convention featured innovative research at the forefront of psychological science across a wide range of domains, with a strong focus on the neural mechanisms of various social and cognitive processes, including implicit cognition, consciousness, […]