Advanced research methods for market researchers | blog posts from Sentient Decision Science
In honor of Cyber Monday, and as the 2013 holiday season is upon us, we’re about to make good or not-so-good the thousands of consumer predictions made in market research over the past 11 months. Thousands of studies incorporating billions of people in various ways, shapes and forms are about to bear a bounty of […]
At Market Research in a Mobile World (#mrmw) last week in London, the discussion of how to move forward with mobile research without losing the advantages of advanced research methods was a hot topic. TNS made an important observation that the industry needs a guide on when advanced methods are required and when simple explicit […]
IIEx in Philadelphia was a stimulating event. Innovative researchers and practitioners from across the globe gathered to share, and sell, ideas and inspiration to the industry.
This is an exciting time for researchers who like innovation, and also a scary time for our industry. Attending IIeX in Philadelphia in June was eye-opening for many attendees, and produced a significant outpouring of praise and interest across the innovator community in Market Research (MR). One of the more common themes covered at IIeX included the […]