Groundswell: New Tools in a New World
In the book, the “groundswell” is defined as “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” For example, on eBay consumers buy from each other without needing a store; Craigslist lets you find a job or apartment without searching through the newspaper, Rotten Tomatoes lets users read movie reviews from other regular people, and BitTorrent lets users get music from each other- similar to Napster- without going to a store. Very simply, the “groundswell” is about social networking on web 2.0 – and this book will help you understand what exactly that is.
