We’ve been hearing a lot about a group of people we’ve dubbed the Foul Weather Frugals (that’s a Sentient TM, btw). FWFs are folks who have few (or no) inherent values around conserving money but are tightening the belt now out of necessity and fear. Maybe they’ve lost their job, or their ARM just increased […]
At Sentient, we find great joy in thinking and talking about decision-making. It’s our passion, and we have no shortage of opinions, theories, and vehement discussions around our lunch table. Last night added another voice to our ongoing discussions when I went to hear Jonah Lehrer, author of the Frontal Cortex blog speak at the […]
Our takeaways from the country’s top marketing execs, as heard at M-Planet 2009 in Orlando last week. We’d love to hear what you thought if you attended. What was the most important takeaway for your business? How did it change your outlook for marketing in 2009? Contribute to the conversation by commenting or sending […]
Words of advice from the American Marketing Association’s M-Planet conference 2009 keynote speakers Anne Mulcahy of Xerox, John Hayes of American Express, Mary Dillon, McDonald’s, RK Krishna Kumar, Tata Brands, and Larry Grisolano, Obama Presidential Campaign. Key themes echoed by many of the speakers include the need to use customer insight more effectively, the need for […]
