Flash sales bring up all sorts of interesting shopper behaviors – some which are very new to shopper culture, and some which have been around longer. Buyer’s remorse, for example, has been around a long time – about as long as people have been exchanging goods and services for currency (in one of its many […]
Black Friday sales were up .5% from last year and retailers have high hopes for Cyber Monday. But the really good news for retailers might be yet to come: Interbrand noted that 51% of consumers said they will shop later this year and our own research bears that out: our shopper focus groups throughout November […]
Last week’s NYTimes Sunday Business section featured two articles on consumer irrationality (“Is There A Method In Cellphone Madness?”) and (“Paying A Price For the Thrill of the Hunt“) . As a firm that studies consumer psychology, and specifically the psychology of decision making, it’s interesting to see these topics making headlines. Part of our […]
Nearly 40% larger than the next largest cruise ship, Royal Caribbean’s Oasis of the Seas left the shipyard in Finland this week en route for its new home in Florida. Five times larger than the Titanic, the $1.5 billion ship has seven neighborhoods, an ice rink, a small golf course and a 750-seat outdoor amphitheater. […]
In the continued quest to find the marketing “silver bullet” in these recessionary times, there’s been a lot of talk about branding. And while marketers continue to discover that branding is not simply about logos, colors and visual cues, some pause at strategy and don’t get to the heart of the matter. The heart of […]