Author: Maria Perille

Hunch.com: Did Decision Making Really Just Get That Much Easier?

Hunch.com: Did Decision Making Really Just Get That Much Easier?

Phew. I’m not socially awkward. At least that is what Hunch.com, a popular new website designed to make decision making more simple and straightforward, reassured me. After choosing a decision topic entitled “Am I socially awkward?,” I was relieved when the decision outcome pleasantly replied, “You’re fine!” Now it is time to decide which brand […]

For the Love of Marketing: What The Bachelorette Has to Do with Choice Availability

For the Love of Marketing: What The Bachelorette Has to Do with Choice Availability

“Gentlemen, the final rose tonight,” Chris Harrison, the host of The Bachelorette, dramatically intones. It is the dreaded moment for any contestant on the hit television show but especially for the current Bachelorette, Jillian Harris. At the end of each episode, Jillian must eliminate another suitor in her quest for “true love” and the perfect […]

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