Author: Meghan VH

What’s the Optimal Price Point for an iPhone App?

One of the coolest aspects of owning an iPhone is the availability of applications – both free and paid – through iTunes. There is a wide range of prices for paid iPhone applications, from $0.99 for the Moron Test to $899.99 for iRA Pro, an application allowing users to view and control video surveillance equipment. […]

Social Media Marketing: Measuring Impact and ROI

Social media marketing is positioned as a true game-changer, yet questions swirl around who is being reached, what the actual impact is and how ROI can be measured. Sites such as Facebook, MySpace and, especially, Twitter allow marketers to access “real-time” trends and feedback. There are numerous advantages to using social media for market research and […]

The Importance of Comfort in the Recession

In a recent Country Financial Poll, 75% of adults surveyed said the issue of money and the economy were stressful topics for their families. The Stress in America Survey by the American Psychological Association found 81% of Northeast U.S. residents are most worried about the economy and money. Our own research tracking financial behaviors, sentiment […]

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