Author: Clint Taylor
Sr. Vice President & Strategic Technologist,
Sentient Decision Science, Inc.
The Single Direction Technology is Moving, and Why It’s Vital to Consumer Behavior Research
On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question. —CHARLES BABBAGE, PASSAGES FROM THE LIFE OF A PHILOSOPHER
The Rise of Implicit Research Technology and Other Market Research Predictions for 2014
In honor of Cyber Monday, and as the 2013 holiday season is upon us, we’re about to make good or not-so-good the thousands of consumer predictions made in market research over the past 11 months. Thousands of studies incorporating billions of people in various ways, shapes and forms are about to bear a bounty of […]