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Author:
Sentient Decision Science, Inc.
Say My Name: How the Consumer Sense of Self Affects Brand Love
Sentient's Best Implicit Insights of 2015
Just Try Not to Cry: Subconscious Branding and the Emotional Subtext of Holiday Ads
Emotional Branding and the U.S. Open: How Evoking Schadenfreude Can Reinforce Brand Love
The History and Future of Subconscious Marketing at TMRE 2015
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