Author: Aaron Reid

Founder & CEO, Sentient Decision Science, Inc.

Usain Bolt and the "Mad Genius" Effect

Usain Bolt is unequivocally the fastest man on the planet. In fact, he is the fastest man in the recorded history of the planet. At the track and field world championships this week in Berlin, the Jamaican sprinter shattered his own world records in the 100 meter and 200 meter dash pushing the sport to […]

Data Overload

An issue of IBM’s Forward View for mid-sized businesses came out today. In it, IBM reveals that “eight times more data than all the information held in U.S. libraries is created everyday.” Wow. No wonder managers are feeling overwhelmed by the information coming at them on a daily basis. In this age of information overload, […]

Obama’s Challenge and Toobin’s Error

“We will extend a hand, if you are willing to unclench your fist.” – Barack Obama, January 20th, 2009. On the day of Obama’s inauguration, the best political team on television largely panned Obama’s speech as being “not great” (notable exceptions were Republican leaning analysts Castellanos and Gerger). The CNN panel saw the speech as containing […]

In Defense of Marketing, Part 1: A Conversation in Vermont

It was early January, the second day of Winter term @ Middlebury College in VT. I was at a reception in an old building on campus with creaking hard-wood floors under my feet and a local micro-brew in my hand. I struck up a conversation with a fellow visiting faculty member. “What are you teaching this […]

Vick’s Final Exam: Using Automatic Associations to Measure Attitude Change

The Michael Vick PETA testing reports are out, and the world is left to wonder – does the man really feel remorse? PETA released Vick’s responses to his final exam questions from his course on animal ethics. Clearly, Vick is working hard to write the “right” answer to these questions, and some of his answers […]

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