Is What You're Buying Truly "Implicit"?
In recent years, implicit research methodologies have grown in popularity and more and more market research suppliers are starting to offer “implicit” technologies to meet these demands, but how do you know if what you’re buying is truly “implicit”? What are some of the things that you can look for to assess the scientific rigor of these techniques and make sure that you’re really getting those unique, System 1, emotional data points?
We’ve put together this infographic to help you understand what makes a research technique “implicit” and to guide you in evaluating some of the other methodologies you may be seeing out in the marketplace:
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...