Tag: Qualitative Research
Read posts about qualitative research on Sentient Decision Science’s implicit market research blog.
To Compare or Not To Compare: That is a Question.How marketers can influence consumer decisions when they have and don’t have a feature-based competitive advantage
Our apologies to Bill Shakespeare for destroying his famous quote. Perhaps we can recover by providing marketers some better-spoken advice related to selling their products and services. Our advice is based upon well-founded research on “construal levels.” Simply stated, construal levels refer to particular cognitive styles consumers use when they evaluate and decide whether or […]
Injecting some humility into Neuromarketing
Behavioral Science is the future of market research, and the subdiscipline of Neuroscience has a lot to offer that future. Neuroscience is providing new insight on the implicit drivers of behavior by revealing what consumers either can’t or won’t tell us through self-reported methods. Neuromarketing – the application of neuroscience principles and measurement tools to […]